Mathematical algorithms calculate social behavior

"For a long time, mathematical modeling of social systems and dynamics was considered in the realm of science fiction. But predicting, and at once influencing human behavior is well on its way to becoming reality. Scientists at the Technical University of Munich (TUM) are currently developing the appropriate tools. This will allow them to simulate and improve security at major events or increase the efficiency of evacuation measures.
There is a long history of research aimed at predicting the behavior of groups and influencing them. But, it seems practically impossible to precisely predict the behavior of individuals, not least because of the myriad interactions between the physical, emotional, cognitive and social domains."