"Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous - unless they're receiving government assistance. If ethical shopping is funded by welfare cheques, those shoppers are judged as immoral for taking advantage of public generosity, according to a new UBC Sauder School of Business study.
"People on welfare tend to be seen as undeserving of more expensive options and of wasting taxpayers' hard-earned cash," said study author Darren Dahl, senior associate dean of faculty at UBC Sauder. "We discovered a double standard where people are judged differently for making identical choices, depending on where their money comes from."
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