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Thursday, March 10, 2016

Welfare recipients seen as immoral for buying ethical products, study finds

"Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous - unless they're receiving government assistance. If ethical shopping is funded by welfare cheques, those shoppers are judged as immoral for taking advantage of public generosity, according to a new UBC Sauder School of Business study.
"People on welfare tend to be seen as undeserving of more expensive options and of wasting taxpayers' hard-earned cash," said study author Darren Dahl, senior associate dean of faculty at UBC Sauder. "We discovered a double standard where people are judged differently for making identical choices, depending on where their money comes from."