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Friday, February 10, 2012

The Immeasurable



 


Krishna with Yashoda“Every individual person can be measured, but Krishna has already shown that although He also is an individual, the entire cosmic manifestation is within His mouth. All these points considered, Krishna cannot be measured. How then did Yashoda want to measure Him and bind Him? We must conclude that this took place simply on the platform of pure transcendental love. This was the only cause.” (Shrila Prabhupada, Shrimad Bhagavatam, 10.9.13-14 Purport)
Take the largest object you can imagine and then try to keep in mind its size. This exercise is a little difficult considering the fact that there are land masses so great in scope that you can’t appreciate the impression they make unless you have a bird’s eye view from an airplane or other vehicle flying high above. Not until you see something with your own eyes can you be truly awe-inspired. This explains the purpose for sight-seeing, travelling to landmarks and world wonders to see the scenes in question for only a few brief moments. The experience doesn’t last long, so one might even say that it is easier to just look at the same scenes in pictures, for in either case the association with the object will be temporary. But we like to experience awesome things in person so that their wonder can truly make an impression.
grand canyonWhatever it is we think is the greatest is actually minute in comparison to the land mass that is the earth. And then the earth is puny compared to the many other planets existing in this solar system. Then all the planets themselves can’t compare to the sun, which is so powerful that we can’t even get close to it. The sun is thousands of miles away, yet even from that distance it has such a tremendous effect on us.
The wonder of space is noticed by the size and scope of physical objects, but there is also time. Look at old pictures of yourself and you can’t imagine how strange the time period shown in them was. Then see and hear about the period of time on earth prior to your birth. Again, the feelings are strange. “What did people do back then? What a great time it must have been? I would love to go back and live through that.” While it may seem interesting, the recent past, perhaps one hundred years ago, is nothing in comparison to the infinitely large time factor. It operates in both directions: past and future. Think of the environment around you right now. In one hundred years everything will seem strange to the people living on earth. They will yearn to travel back in time to what you consider the present.
Take the full breadth of time and space and you get a slight idea of Lord Krishna’s position with respect to the world. As the Supreme Personality of Godhead, Krishna is unmanifest. This means that from our perspective we cannot see how large and pervasive His energy is. It is said that the deity
 
 is the authorized object of worship for the fallen souls in the material world. The deity is made of earthly elements, and through authorized procedures it can accept the obeisances of those looking to see God and connect with Him. The deity is but a small replica of Krishna’s features. Say that the worshipable statue is one foot tall. Does this mean that Krishna is so short? Does this mean that we’re taller than Krishna? In actuality, the Lord is so tall that we could never find enough materials to dress Him properly. His transcendental belly has so much room that we could never properly fill it with sumptuous food preparations.
Lord KrishnaDespite the fact that Krishna is unmanifest [alakshyam] and beyond the perception of the senses [adhokshaja], in mother Yashoda’s courtyard some five thousand years ago He was bound up to a mortar as punishment for having broken a pot of butter. The relevant details are presented in the Shrimad Bhagavatam
 
, the crown-jewel of Vedic literature, a bhakti-shastra. The difference between any other scriptural work, or shastra, and a work on bhakti is that the Supreme Lord is described in the most complete detail in a bhakti-shastra. In other works Krishna may be described as the Supreme Absolute Truth, the feature of Brahman that is beyond duality. Brahman is explained to be all-pervading, unmanifested to the naked eye. Brahman cannot be perceived by blunt senses or by instruments. No microscope exists that can perceive the size and presence of the spirit soul. We can only go off of outward symptoms.
The Bhagavatam also touches on Brahman and its features, but as it is a bhakti-shastra, it spends more time describing the source of Brahman, Lord Krishna
 
. Despite the fact that He is unmanifest, in His original feature God is still a person. His personality is indescribable; hence the common use of the term “neti neti”, meaning “not this, not that”, in the Vedas. If you took a label maker and went from object to object and noted its relation to the Supreme Absolute Truth, you would have to label everything as “Not God.” After all, how can even the sun, which is composed of the material element of fire, be considered beyond duality? Something which is created must be destroyed, thereby indicating that it is subject to the influence of time and space.
Krishna, on the other hand, is not bound by any force. Time never touches Him, as His spiritual body is always blissful and knowledgeable. He holds a flute in His hands and dazzles the ears of the liberated souls who take their only wealth in life to be Krishna consciousness, the steady stream of transcendental thoughts that can constantly flood the mind through recitation of the holy names, “Hare Krishna Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama Hare Rama, Rama Rama, Hare Hare
 
”.
The inconceivably brilliant Krishna appeared on earth in the form of a human child, one that looked like it was subject to birth and death like everyone else. A child is the dependent of the guardians, be they parents or other elderly figures. As a child can be controlled by a loving guardian, so Krishna could be tied to a mortar by His mother, the sweetheart Yashoda, the wife of the king of Vraja, Nanda Maharaja. This incident was so cherished by the reciter of the Bhagavatam, Shukadeva Goswami, that in the shloka that presented it the juxtaposition to Krishna’s all-pervasive and beginning-less and endless position was made.
Yashoda with KrishnaHow was Yashoda able to bind Krishna? Elevated transcendentalists try their best just to see God, what then to speak of controlling Him? As Krishna is beyond past, present, future and the influence of space, the only conclusion is that He allowed Yashoda to bind Him. Children have no ability to pay for expensive vacations or to go to the amusement park, but adults find themselves in these places regardless. Through their loving innocence, the children are able to get the parents to willfully agree to visiting these places.
Krishna is the Supreme Father, so to allow for loving exchanges He agrees to play the part of a naughty child who needs to be punished for His transgressions. The ropes used by mother Yashoda were never long enough, as Krishna retains His amazing features even when in the form of a child. Therefore devotees
 
rightfully look at the deity with the utmost respect. Though in the form of a statue made of resin, wood or stone, the deity is non-different from Krishna. It accepts the offerings of flowers, food and water made to it and returns them as prasadam
 
, or the Lord’s mercy.
The rope became long enough once Krishna allowed it to be. The significance of the incident with mother Yashoda cannot be discussed enough. The beautiful Shyamasundara
 
 was more than just intentionally captured by Yashoda’s ropes of loving affection. Shri Krishna would do anything for His devotees, regardless of the time or circumstance. If someone’s only desire is to connect with God in pure innocence, why would the most powerful person deny their request? He will go out of His way to do whatever it takes to please them, even if it means transgressing the social standards He instituted as part of His Vedas. The rules are meant to bring one to Krishna after all, so someone who is already there need not worry about self-realization. We don’t see any mention of Yashoda’s having viewed her son with awe or reverence. She did not sit in meditation or study Vedanta. She had no interest for understanding Brahman, but from her sincerity of purpose, she got to love God without inhibition.
Krishna with DraupadiKrishna would have a similar interaction with a devotee later on during His time on earth. This time a princess found herself in trouble and needed Krishna to make her dress infinitely large. As a child being tied by His mother, Krishna first made sure the rope was never the proper size, as what measurement exists that can accurately account for Krishna’s body? With Draupadi, the princess of Panchala and wife of the five Pandava brothers, the situation called for a sari that did not have an end. Draupadi was in the middle of being disgraced in an assembly of kings, who were trying to take off her sari. In utter helplessness, Draupadi prayed to Krishna to save her, and He did so by making sure that no matter how much the kings pulled, her sari would never completely come off. The person who is above matter assumed the form of the largest garment in the world to protect His devotee.
The loving spirit of devotion is best felt through separation, though we may not be fond of this method. Yashoda bound Krishna that day to the mortar, but eventually the Lord would have to be set free and then leave Vrindavana
 
 completely. Never to fear, though, as through reliving His pastime and chanting
 
 His holy names, that same butter thief can be bound up and remain in our consciousness forever. He can leave anytime He wants to, but since He is won over by pure love, He makes the heart and mind of the devotee His most comfortable residence.
In Closing:
As He has no end and no beginning,
His greatness there is no measuring.
Adhokshaja means His presence cannot measure,
Unmanifest also is Vrindavana’s treasure.
Yet from Yashoda He could not hide,
With ropes of love to mortar she tied.
That He let her only way to explain,
His loss in chase was mother’s gain.
Chant holy name with faith and confidence,
So in your heart Shri Krishna to make residence.

Time = money = less happiness, study finds




What does "free time" mean to you? When you're not at work, do you pass the time -- or spend it?
The difference may impact how happy you are. A new study shows people who put a price on their time are more likely to feel impatient when they're not using it to earn money. And that hurts their ability to derive happiness during leisure activities.
Treating time as money "can actually undermine your well-being," says Sanford DeVoe, one of two researchers at the University of Toronto's Rotman School of Management who carried out the study, which is to be published in the Journal of Experimental Social Psychology.
Prof. DeVoe and PhD student Julian House based their conclusions on three experiments. In each, a sub-group of participants was primed, through survey questions, to think about their time in terms of money. This group subsequently showed greater impatience and lower satisfaction during leisure activities introduced during the experiments. However, those put into the sub-group reported more enjoyment and less impatience when they were paid during one of those activities, which was listening to music.
The experiments' results demonstrate that thinking about time in terms of money "changes the way you actually experience time," says Prof. DeVoe. "Two people may experience the same thing, over the same amount of time, yet react to it very differently."
With growth over the last several decades in jobs paid by the hour, it's important for people to be "mindful," of the impact this can have on their leisure enjoyment, he says, and allow themselves "to really smell the roses."
Provided by University of Toronto, Rotman School of Management
"Time = money = less happiness, study finds." February 6th, 2012. http://medicalxpress.com/news/2012-02-money-happiness.html
 

Posted by
Robert Karl Stonjek

Dharma-katha



 


Vishvamitra“Hearing the words of the king, Vishvamitra complimented him in return. The sage then discussed dharma and his reason for coming there.” (Janaki Mangala, 23)
kausika suni nṛpa bacana sarāheu rājahiṃ |
dharmakathā kahi kaheu gayau jehi kājahiṃ ||
While it’s nice to have peers to share your experiences with, it is more beneficial to be in the company of authority figures who are capable of assertively identifying and revealing the real religious principles, remaining unafraid to discuss them with whoever is worthy. Our friendships are formed for our own immediate satisfaction, as it is beneficial to have people around whom we consider to be equals. Just being able to share experiences with others, to let them know what you are feeling and not have them judge you in return, is such a contributing factor towards mental health that people who lack this association often have to resort to approaching trained professionals to hear their problems.Dharma-katha, or discussion on religious topics, is a primary benefit coming from the brahmana community, and in this interaction the relationship is one between teacher and student. Hearing about dharma is so powerful that even a famous king like Dasharatha stood by quietly and listened attentively while such words came from Vishvamitra, an exalted sage who visited his community.
VishvamitraWhat would a king have to gain from listening to a person with a long beard who lived in the woods? Can a homeless person give us advice on how to live our lives, which are dependent on technological advancements and involve the constant pressure of having to meet the monthly bills? What would they know about raising a family, tending to matters at work, or maintaining a sound financial footing? The brahmanas of ancient times weren’t poor without cause. They voluntarily accepted a meager lifestyle so that they would have a wealth of knowledge. From distractions in activity, through the feverish pursuit to best our fellow man in competition, a loss of rational thought results.
The first thing to go is proper identification. The country of origin, religious tradition, bank balance, skin color, gender, and so many other factors get used for identification, when in reality such attributes are transient. The bank balance can change quickly, as can the country of residence. Our physical abilities gradually diminish over time, yet we still remain vibrant living beings. Therefore identification must come from something besides the body or external attributes.
A brahmana earns their distinction by knowing Brahman, which is pure spirit. Strip away external appearances and conditions and you’re left with a vibrant energy, a spark of life if you will. Since that spark pervades nature, it can be thought of as a singular collective energy. The Vedas give a name to that force: Brahman. The living beings are all part of Brahman, which means that their identity comes from pure spirit and not external conditions.
Hearing about Brahman is easy, but actually realizing it is a totally different matter. To maintain the proper identification, to not get sidetracked by illusion, the Vedic literature institutes dharma, which can be thought of as religiosity or religious law codes. Dharma actually means an essential characteristic, so when it is used in place of religiosity, the guiding principles are meant to maintain the essential characteristic of Brahman within the living being.
Dharma is flawless, so even the person not willing to accept any philosophy at all can progress in knowledge through following the guiding principles. Not everyone you meet will be up for philosophical discussion. They will sometimes be guided by emotion, the problem of the day. The worldwide news media exploits this tendency. Television news especially caters to emotion rather than intellect. The latest murders, shootings, rapes and statements from politicians are presented as important events, but if you looked at the entire picture from a mathematical point of view, these incidents are trivial. For instance, yesterday the majority of the world lived peacefully, didn’t die, and didn’t have anything horrible happen to them. Yet if only one tragedy occurred, it becomes the most talked about event due to the influence of news providers and their consumers.
newspaperFollowing dharma maintains sobriety of thought within the living being. Each personality type is provided their own religious principles to follow, with the idea being that eventually, maybe even in a future life, full enlightenment will be reached. The brahmanas are already at this stage, and their occupational duties call for teaching others about virtue and how to follow the proper principles. A wise king like Dasharatha was already a devoted soul, so he didn’t need a lecture on dharma. He was a wealthy king, but this didn’t mean that he somehow took his identity from his wealth or his standing in society. Rather, he viewed everything within the framework of his purpose, what role he had to play in upholding dharma for the good of everyone else.
Vishvamitra, a forest-dwelling brahmana, once visited the good king. Dasharatha received him nicely and offered him kind words of praise. The sage complimented the king in return and then discussed matters of duty, or dharma-katha. He also revealed the purpose of his visit. Brahmanas don’t need much for their maintenance. As their aim is to behave righteously and stay connected with Brahman and its source, the Supreme Lord, they can get by with a small amount of land and basic food. In Vedic rituals held by pious kings, the brahmanas were always gifted things so that they didn’t have to work for a living. Gold, jewelry andcows
 
 were regularly donated to the priestly class for their benefit.
Vishvamitra didn’t need any of these things from the king, however. He required expert protection, for the terrorist-like night-rangers in the forest were disturbing his adherence to piety. These creatures would appear in the dark with false guises and then attack just at the moment that a fire sacrifice was culminating. In the Vedic tradition a religious sacrifice is known as a yajna, which is another name for God. A sacrifice didn’t have to involve an animal being killed or offered up. A sacrifice generally consisted of a fire, with clarified butter offered as oblations. With a fire sacrifice, the component actions are pure and the presiding deities of creation are pleased. AsLord Krishna
 
 points out in the Bhagavad-gita, even though other figures take their portions of the sacrifice, it is the Supreme Lord who is responsible for the rewards distributed by the demigods
 
.
“Endowed with such a faith, he seeks favors of a particular demigod and obtains his desires. But in actuality these benefits are bestowed by Me alone.” (Lord Krishna, Bhagavad-gita
 
, 7.22)
Lord KrishnaKrishna, or God, is the enjoyer of sacrifice. If one isn’t worshiping Him directly, the Lord still must be present for any of the worshiped personalities to receive their share. In this way sacrifice is very important. It is the backbone of a life dedicated to dharma. In the modern age the most effective sacrifice is known as thesankirtana-yajna, where one regularly recites the holy names: “Hare Krishna Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama Hare Rama, Rama Rama, Hare Hare
 
”.
To try to picture what Vishvamitra was going through, imagine sitting in meditation in your room and then getting attacked just as you started to think about God. This was basically what the sages in the forest were facing, as the night-rangers weren’t just attacking but also killing them and then eating their flesh. Dasharatha had jurisdiction over that part of the forest, so Vishvamitra came to request special protection. What the king didn’t know was that the sage had a special protector in mind, He who protects all the fallen souls.
Dasharatha’s eldest son Rama was the same Krishna, the Supreme Lord, in the guise of a human being. Though quite young at the time, Rama was an expert bow warrior. He played the role of a fighter to give pleasure to Dasharatha’s family line, the Ikshvakus, and protect the surrendered souls, the pious brahmanas, living in the forest. Dasharatha would rather die than part with Rama, but since he lived dharma, since he swore to uphold it, since he praised Vishvamitra with the sweetest words, he had no choice but to agree to the request.
From that acquiescence Rama and His younger brother Lakshmana
 
 would accompany the good sage into the forest. As a brahmana thoroughly understands Brahman and how to maintain realization of it, Vishvamitra’s dharma-katha continued when he was in the company of the two boys. They would make sure to regularly tend to the sage and perform their morning and evening prayers. In return, the sage would speak to them about dharma, narrating ancient stories of historical incidents relating to God. How amazing is Lord Rama
 
? His pastimes are so wonderful that even He likes to hear about them.
Rama and LakshmanaVishvamitra would also impart on the boys confidential mantras to be used in fighting. Rama is the creator of the universe and Lakshmana His eternal servant, so they don’t require any aid in fighting. Nevertheless, to add to Vishvamitra’s stature, to prove just how important discussing dharma and teaching it to others is, they listened attentively, as if they were ignorant on the matter. Maintaining that veil of ignorance, the boys would enter King Janaka’s kingdom on the day of a grand sacrifice, where Janaka’s daughter would wed whoever could lift the extremely heavy bow given by Lord Shiva
 
. The maintainer of dharma, Dasharatha, listened to the words of the speaker of dharma, Vishvamitra, and thus ensured that the object of dharma, Shri Rama, could lift Shiva’s bow and reunite with His eternal consort, Sita Devi
 
. In this way attention to dharma always pays, as it is beneficial for both those who follow it and those who hear about it.
Vishvamitra didn’t need to provide a reason for his visit to Ayodhya, but he did so to let Dasharatha know that he wasn’t just taking his son away without cause. Moreover, Dasharatha didn’t need to worry about whether or not the request was appropriate, for by hearing about dharma, the king was reminded of his duty to uphold it. The most elevated brahmanas live bhagavata-dharma, or devotional service
 
, so their cogent requests should never be denied, especially by one who is capable of meeting them. The king would benefit from his wise decision by receiving Sita as a daughter-in-law and giving countless future generations the opportunity to bask in the glory of the couple’s marriage story.
In Closing:
About dharma the brahmana speaks,
Others about purpose in life to teach.
These discussions attentively hear,
Cycle of birth and death no longer fear.
Praise and honor Vishvamitra earned,
The kind words of king he did return.
Sacrifices of sages night-rangers did harm,
Thus needed Rama, He of mighty arms.
Because King Dasharatha finally did agree,
Splendid marriage of Sita and Rama world to see.

After ice rain in South China


















New insights into how to correct false knowledge




The abundance of false information available on the Internet, in movies and on TV has created a big challenge for educators.
Students sometimes arrive in classrooms filled with inaccurate knowledge they are confident is correct, indicating it is deeply entrenched in their memory.
According to Duke University researchers, educators might be able to help students overcome their misconceptions by correcting inaccurate information then having the students practice retrieving it from memory.
"Errors that are deeply entrenched in memory are notoriously difficult to correct," said Andrew Butler, a post-doctoral researcher in Duke's Department of Psychology & Neuroscience, who led a recent study of how students correct false knowledge. "Providing students with feedback is the first step because it enables them to identify the error and learn the correct information."
Recent research in cognitive science has shown it is possible to correct false knowledge with feedback -- a phenomenon known as the hypercorrection effect. When students answer a test question wrong, the more confident they are in their original answer, the more likely they are to remember the right answer if corrected.
However, the hypercorrection effect seems to contradict our common experience that it is very difficult to correct deeply entrenched false knowledge. For example, anyone who has changed phone numbers knows how hard it is to learn the new number because the old number keeps coming to mind.
The Duke-led study helps to resolve this paradox. The study showed that false knowledge held with high confidence is more likely to be corrected in the short-term, but also more likely to come back in the long-term if the correction is forgotten.
"The hypercorrection effect is an interesting new phenomenon that seemed to contradict much of what we know about how people's memory works," Butler said. "The findings from our study show that this apparent contradiction is really just the result how the dynamics of error-correction shift over time."
Along with co-authors Lisa Fazio, a psychologist at Carnegie Mellon University, and Elizabeth Marsh, an associate professor in Duke's Department of Psychology & Neuroscience, Butler wanted to better understand how the relationship between a person's confidence in a response and his ability to correct errors changes over time.
The researchers gave 50 Duke undergraduate students a 120-question test on basic science information, with questions including: What is stored in a camel's hump? How many chromosomes do humans have? What is the driest area on Earth? After answering each question, students rated their confidence in their response, and then received the correct answer as feedback. Half the students were retested six minutes later, while the other half were retested one week later.
Students who were retested immediately corrected 86 percent of their errors. As expected, their responses showed a hypercorrection effect -- they were more likely to correct errors that they had made with high confidence relative to low-confidence errors.
In contrast, students who were retested one-week later also showed a hypercorrection effect. However, these students only corrected 56 percent of their errors, indicating they had forgotten many of the correct answers that they had learned from the feedback.
When students forgot the correct answer over the one-week delay, the opposite of the hypercorrection effect occurred -- the higher their confidence in their initial error, the more likely they were to re-produce that same error on the final test.
"Although high-confidence errors may be easily corrected in the short-run, our findings suggest that one presentation of feedback is not enough to produce a long-lasting correction of deeply entrenched false knowledge," Butler said. "Without further practice, high-confidence errors seem to be more likely to return over time."
Does this finding indicate we are doomed to retain deeply entrenched false knowledge? Perhaps not. The authors suggest we should view the hypercorrection effect as a valuable opportunity.
One idea they propose is to capitalize on the hypercorrection effect by providing students with additional opportunities to retrieve the correct information.
"Giving students repeated practice with retrieving information has been shown to promote long-term retention of that information," said Butler, who has also conducted research on using testing to promote long-term retention of information. "If students practice retrieving the correct information, then they may be able to avoid reverting back to their deeply entrenched false knowledge."
More information: The study, "The Hypercorrection Effect Persists Over a Week, but High-Confidence Errors Return," appeared in the December print edition of the Psychonomic Bulletin & Review
 
.

Provided by Duke University
"New insights into how to correct false knowledge." February 7th, 2012. http://www.physorg.com/news/2012-02-insights-false-knowledge.html
 

Posted by
Robert Karl Stonjek

Research finds children with social phobia are judged less attractive




Research finds children with social phobia are judged less attractive(Medical Xpress) -- A recent study from the Centre for Emotional Health, Macquarie University, has found children with social phobia are judged as less attractive and are less liked by their peers, than children without anxiety disorders.
The study conducted by M Barrow, J Baker and J Hudson had children watch video footage of their peers delivering a brief speech. Children with an anxiety disorder, specifically those with social phobia, were less liked and perceived as less physically attractive than non-anxious children.
According to the study, perceived attractiveness was highly related to poor micro social skills, and it is possible that this may have lead to the harsher judgment of attractiveness.
“Perceived physical attractiveness accounted for a significant degree of variance in peer liking,” says Dr Jess Baker. “Once physical attractiveness was considered in analyses, observed anxiety or having an anxiety disorder was no longer significant determinants of peer liking. This suggests that physical attractiveness is a stronger predictor of peer liking than the child’s anxiety”.
Social phobia is common among both adults and children with around seven per cent of the population experiencing a marked fear of negative evaluation from others in social or performance situations. Social phobia typically begins in early life with approximately half of socially anxious adults experiencing symptoms before the age of 11.
The findings highlight the specific relationship between social phobia and peer dislike and demonstrate the importance of observed anxiety and perceived physical attractiveness in determining peer dislike.
“It’s important to recognise the impact that social phobia can have on children. Children with social phobia are less likely to have close friendships, are more likely to drop out of school and can experience real issues in later life,” says Baker.
Provided by Macquarie University
"Research finds children with social phobia are judged less attractive." February 7th, 2012. http://medicalxpress.com/news/2012-02-children-social-phobia.html
 

Posted by
Robert Karl Stonjek

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FIVE FACTS OF LIFE THAT MATTER IN BUSINESS



5 Simple Business Truths From Mom

Essential lessons about life turned out to be lessons for business.

By Paul Spiegelman |  @paulspiegelman| Feb 8, 2012
In my speaking engagements, I often get asked how I decided to focus on culture and employee engagement as the most important drivers for my business.  Did some event trigger this approach?  Did I work somewhere else and then decide that this is the way I wanted to do business?  The answer is neither.  Beryl has been my only gig (at least for the last 27 years).  I guess I just didn’t know any better.
The credit goes to my mom and dad.
My parents are terrific people who managed to keep three boys from killing each other in a very rambunctious household. And while we may have battled as youngsters, the unifying values my parents instilled in us enabled my brothers and I to all go into business together and build a successful enterprise.  I’m the only one still involved in the business, but the key principles remain the same.
Since we knew little to nothing about running a business and had no real professional experience, we decided to build our company on what we did know…and that is directly related to how we were brought up. And like many parents out there, ours had a few go-to sayings that ended up well beyond the Spiegelman house and directly in the culture of our business. Here are some of my favorites and why they’ll be important to your success.
1. “Always Be Nice
It seems so simple, but I’ll never forget my dad telling me that.  When I was a child and my dad would run into an old business colleague, that person would pull me aside and tell me that my dad was one of the nicest people he had ever met.  I always hoped people would say that about me one day. (And I’m still working on it.) Being nice and having kindness in your heart will get you through almost any situation.
2. “Listen
Stop telling people what you can do for them and listen to what they’re saying they need from you. You can’t learn what your customer needs (and what they will buy from you) if you’re too busy talking about what you can give them.
The same way it’s good for you to plow through your vegetables as a kid, you’ll find enormous benefits in reading to improve your business. Even the artichokes of business books. You can never read too much.
Be aware how you conduct yourself out in the world. People are watching you and your business. And not only should you avoid them catching you doing something questionable, don’t do that questionable thing in the first place.
Continue reading this article at INC.com after the break!