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Tuesday, November 8, 2011

The Ripple Effect of Your Social Circle




WILL KNIGHT

If you haven't spotted it yet, Ripples is a rather nifty visualisation created by the world's most popular search engine (and plucky social networking challenger) for its fledgling network, Google+.
Ripples reveals how an update has spread across Google+, from one user to many others, as it is shared, commented on and so forth. The image above shows the impressive stir caused by Sergey Brin's short eulogy on Steve Jobs.
Few of us have the kind of following that Brin does, but it's still fun to look at the ripples caused by an update. It's also an excellent example of how visualisation can help everyone explore the burgeoning amount of data generated by their social activities online. Facebook has begun to explore this with its new Timeline feature.
It's also a clever way to boost engagement and interaction on Google+, which has seen a drop in activity after the early surge following its launch.
Just click on a recent update and hit "View Ripples" to see how one of your messages has spread. For other people's examples try searching Google+ for the hashtag #ripples.
Our research editor (and resident data wrangler), Mike Orcutt, has been researching and visualizing social network data. Look out for an excellent visualisation on this subject in the magazine's next issue.

New Method for Making Neurons Could Lead to Parkinson's Treatment


Revamping the brain: Human dopamine-producing cells (marked in red and green) survive and function when transplanted into the brain of rats with brain damage that resembles Parkinson’s disease.
Nature

BIOMEDICINE


When transplanted into rodents with brain damage similar to Parkinson's, the cells reversed the animals' motor issues.

  • BY EMILY SINGER
A new method of synthesizing dopamine-producing neurons, the predominant type of brain cell destroyed in Parkinson's, offers hope for creating cell-replacement therapies that reverse the damage.
The method provides an efficient way of making functional cells. When transplanted into mice and rats with brain damage and movement problems similar to Parkinson's, the cells integrated into the brain and worked normally, reversing the animals' motor issues.
The finding brings researchers a step closer to testing a stem-cell-derived therapy in patients with this disorder. "We finally have a cell that seems to survive and function and a cell source that we can easily scale up," says Lorenz Studer, a researcher at the Sloan Kettering Institute and senior author on the new study. "That makes us optimistic that this could potentially be used in patients in the future."
The research also highlights the challenges of generating cells for tissue-replacement therapy, showing that subtle differences in the way the cells are made can have a huge impact on how well they work once implanted.

Many of the symptoms of Parkinson's disease—which include tremor, muscle rigidity, and loss of balance—are linked to loss of dopamine in the brain. While medications exist to replace some of the lost chemical, they do not alleviate all of the symptoms and can lose their effectiveness over time. Scientists hope that replacing lost cells with new ones will provide a more complete and long-term solution.
In the new study, researchers started with human embryonic stem cells, which by definition can differentiate into any cell type. To make a specific type of cell in high numbers, scientists expose the stem cells to a cocktail of chemicals that mimic what they would experience during normal development.
While stem-cell researchers had previously been able to create dopamine-producing neurons from human stem cells, these cells did little to alleviate movement problems in animals engineered to mimic the symptoms of Parkinson's. In 2009, Studer and others developed a method of making the cells that more closely mimics the way they form during development. The resulting cells also carry more of the molecular markers that characterize dopamine-producing cells in the brain.
In the new research, published Sunday in the journal Nature, Studer's team found a way to make these cells even more efficiently. This is significant in terms of ultimately testing the therapy in humans; many methods for making specific types of cells are complex and yield small amounts of the desired product.
They could scale up the process to make enough material to transplant into monkeys, whose larger brains are more akin to humans' than other animals used in testing.
In addition, the researchers demonstrated that transplants of the cells could correct Parkinson's-like problems in mice and rats. Three different tests of motor function "all very dramatically improved when you put the cells in," says Studer.
While the two monkeys in the study also had brain damage reminiscent of Parkinson's, not enough time has passed to determine whether the transplants will help, Studer says. It took five months post-transplant for the cells to have a visible effect in rodents.
The findings demonstrate the challenges of developing treatments based on living cells. "Previously, I think, many people thought of cell therapy [for Parkinson's] as a dopamine-producing biological pump," says Ole Isacson, a neuroscientist at Harvard Medical School. But in reality, it requires a very specific replacement of nerve cells. Unless you have a specific differentiation protocol, you won't get functional recovery in rodent models." Isacson was not involved in the research but has collaborated with Studer on other projects.
Researchers mostly used embryonic stem cells in these experiments, because tissue derived from these cells is already being used in human trials for treating spinal cord injury and certain types of blindness. They also showed that the protocol works on induced pluripotent stem (iPS) cells, which are derived from adult cells that are turned back to an embryonic-like state using a combination of genetic or chemical factors. iPS cells are genetically matched to the cell donor, and might ultimately provide a preferable source of tissue for therapy. However, these cells are further from human testing because they are much less studied than embryonic cells.
Studer's team now plans to make the cells on an even larger scale in a facility that meets conditions set by the U.S. Food and Drug Administration for human therapies. "We need to be able make enough cells to graft 100 patients," says Studer. He predicts that will take a year or two, followed by extensive safety testing to make sure the differentiated cells do not behave in unexpected ways once implanted.  

Light-Based Therapy Destroys Cancer Cells



Light touch: Researchers treated the tumor on the right-hand side of this mouse’s body with a light-activated therapy. The top image is before treatment; the bottom is after.
Hisataka Kobayashi, National Cancer Institute

BIOMEDICINE

The new approach, which features a heat-sensitive fluorescent dye, could eventually replace standard chemotherapy.

  • BY ERICA WESTLY
For more than two decades, researchers have tried to develop a light-activated cancer therapy that could replace standard chemotherapy, which is effective but causes serious negative side effects. Despite those efforts, they've struggled to come up with a light-activated approach that would target only cancer cells.
Now scientists at the National Cancer Institute have developed a possible solution that involves pairing cancer-specific antibodies with a heat-sensitive fluorescent dye. The dye is nontoxic on its own, but when it comes into contact with near-infrared light, it heats up and essentially burns a small hole in the cell membrane it has attached to, killing the cell.
To target the tumor cells, the researchers used antibodies that bind to proteins that are overexpressed in cancer cells. "Normal cells may have a hundred copies of these antibodies, but cancer cells have millions of copies. That's a big difference," says Hisataka Kobayashi, a molecular imaging researcher at the National Cancer Institute and the lead author of the new study, published this week in Nature Medicine. The result is that only cancer cells are vulnerable to the light-activated cascade.
The researchers tested the new treatment in mice and found that it reduced tumor growth and prolonged survival.


There are a few kinks to work out before the system can be adapted for humans, though. For instance, the researchers couldn't test the treatment's effect on large tumors, since killing off too many cells at once caused cardiovascular problems in the mice. Finding the right cancer-cell markers to pair with the dye may also prove difficult. For example, HER-2, one of the proteins targeted in the study, is only expressed in 40 percent of breast-cancer cells in humans.
Still, the lack of toxicity associated with the treatment is a huge advantage, says Karen Brewer, a chemist at Virginia Tech who also works on light-activated cancer therapies. "What's interesting about this study is that they're applying a traditional method of targeting cancer cells to a light-activated treatment," she says. "This is really where the field is headed."
The dye used in the study offers another bonus because it lights up—allowing clinicians to track the treatment's progress with fluorescence imaging. In the mice, the fluorescence visibly declined in tumor cells a day after administration of the near-infrared light. Kobayashi suspects the approach could also prove valuable as a secondary therapy by helping surgeons label cancer cells that may remain after a tumor has been excised. "It could help clean up the tumor cells that are harder for surgeons to get to," he says.

A Social Network that Pays You


Interested?: Chime.in, shown here as an iPhone app, builds networks around users' interests.
Chime.in

WEB


Chime.in lets users create pages about their own interests—and plans to give them a cut of the resulting ad revenue.
  • TUESDAY, NOVEMBER 8, 2011
  • BY DAVID TALBOT
For all the differences among them, the juggernauts of social media rely on a common business model: create free services, then sell ads against users' information. In a dramatic departure, a new social network plans to give its users a 50 percent commission—or even let them sell their own ads and keep all the revenue.
Chime.in is built around users' interests—think photography, politics, or travel—as opposed to friends, professional contacts, or news. The site's founders hope that by creating pages around those interests, the users will attract people with similar affinities, an attractive combination for targeted advertising.
"Because social is going to be so powerful, I feel that the people who are creating the engaging social content should have some stake," says Bill Gross, the serial entrepreneur who is the CEO of both Idealab, a startup incubator, and Ubermedia, a social media developer that launched Chime.in. "Right now that's sort of a heresy—but I almost like it that people think it's heresy. It gives me more of a lead." 
Gross is no stranger to creating disruptive business models. The pay-per-click concept for advertising in search listings was born in 1998 at his startup Goto.com, a search engine that was later renamed Overture and sold to Yahoo in 2003 for $1.6 billion. "It took five years [to go from calling Overture] heresy to 'We want to own it,' " Gross recalls.

Chime.in launched last month in beta; the site will officially launch at the end of this year, with the advertising model kicking into gear in 2012.
In terms of technology, Chime.in is a highly derivative platform. It most resembles Facebook, with a string of posts and comments beneath them. Like Twitter, the content is public by default, and users can follow anyone (no friending required), but posts can be longer: 2,000 characters. Users can vote on content, much as they do on Digg. 
But the emphasis is on users' interests; after joining already existing groups or creating their own, users can sort content by those interests. Chime.in says the site is now home to 5,000 interest-based groups that have so far shared more than 25 million "chimes."
Commission structure: A typical Chime.in page adapts elements from other social networking sites, but differs in allowing users to earn ad revenue from pages they create.
Chime.in
In a sense, Chime.in is offering a social-networking version of Web-publishing platforms like Wordpress, with full social features like reposting and comment threads. And each post or "chime"—often with a photo or video—fits nicely on a smart-phone screen. The overall idea is that this technology—as well as a promise of at least 50 percent of all ad revenue—will prod people to add and develop state-of-the-art content that other people find trustworthy. With time spent on social networks rising and search engines falling, "more and more people will make decisions based on social cues from people they trust, than from something they found on a search engine," Gross says.
The ads would appear on a person's personal profile page, or on a community page created by an individual, brand, or celebrity. Whoever created the page would get 50 percent of the revenue from any advertising Chime.in placed there. Other Chime.in users, most likely companies, could also place ads themselves on their own pages, and collect 100 percent. Gross estimates that some successful pages eventually could bring in thousands of dollars in ad revenue. The site already has gotten several entertainment companies to set up their own Chime.in pages, including E! Entertainment, Universal Pictures, Walt Disney Studios, and Bravo.
The site is not without glitches. I created two accounts: one through Facebook (which let Chime.in search my Facebook profile information) and another directly through Chime.in. Each time it offered me a rather strange, seemingly random, collection of 11 interests from which to initially choose: Apple, autos, blogworld, blogging, celebrity chefs & restaurants, comic books & superheroes, Google, marketing & advertising, macro photography, and music discovery.
I chose "music discovery" and "autos," but I landed in the "macro photo" group. Still, this meant I got to meet my first follower: Kayla Connelly, of Moosic, Pennsylvania, a prodigious Chimer and macro photographer. I followed her, too, and was soon enjoying her intimate portraits of vodka labels, grilled-cheese sandwiches, and snow-dusted angel statues. I also learned she likes Coldplay. Her post of a white Christmas-tree light was captioned with this purloined lyric:"Lights will guide you home and ignite your bones, and I will try to fix you."
I wondered why Connelly was Chiming. Finding no way to e-mail her directly within Chime.in, I posted a comment under one of her photos (of paint pots) and disclosed my journalistic purpose. I asked her why she would bother with Chime.in; we already have Facebook, Twitter, Google+, Digg, and many others. "Immediately addicted!" she replied. "So much easier to connect with knowledgeable users with similar interests and get feedback."
Poking around the site, I saw groups working on crowdsourced efforts. One such group is writing a work of fiction. It's called "The Great Story." Here's one of the latest passages:"Chapter 32: Suddenly, I feel a sharp pain in both the right side of my head and in my left triceps. Everything is spinning and my vision is blurry. The pain in my head greatly intensifies before ..."
Within a few minutes of my chat with Connelly, I heard from Chime.in's PR team. It turns out that Chime.in has community managers who do "human curation" of the content, to bring out the higher-quality material. One such manager—who I later learned was Joy Hepp, an "expert on Mexican travel with five Frommer's titles under her belt"—had alerted the authorities to my inquiry.
That curated setup has some advantages, but the long-term success of Chime.in will likely depend on users eventually being able to create and manage high-quality, spam-free content without such assistance.

ஹரி பெயிண்டரும் கலர் ரகசியமும்



வணக்கம் மக்களே... 

அப்பாவோட பள்ளிக்கூட நண்பர் என்பதால் எங்க வீட்டுக்கு எப்போ வெள்ளை அடிச்சாலும் ஹரி அங்கிளைத் தான் கூப்பிடுவார். ஹரி அங்கிளின் மனசு கூட வெள்ளை தான். பாக்குறதுக்கு ரொம்ப சாதாரணமா தெரிவார், ஆனா ரொம்ப ரசனையான மனிதர். என்னடா இவனுங்க எப்ப பார்த்தாலும் வெளிர் மஞ்சளையும் பளீர் பச்சையையுமே அடிக்க சொல்றானுங்க...ன்னு ஊர்க்காரங்களோட ரசனையை நொந்துக்கொள்வார். அப்போ என்ன கலர் தான்னே அடிக்கணும்னு ஒரு நாள் போகிறப்போக்கில் கேட்டுவைத்தேன். அவ்வளவுதான் அப்படி கேளுடா என் வெல்லக்கட்டின்னு என்னை உக்காரவச்சு கிளாஸ் எடுக்க ஆரம்பிச்சுட்டார்.

அவர் சொன்ன விஷயமெல்லாம் ரொம்ப கலர்புல்லா இருந்தது. ஒவ்வொரு மனுஷனுக்கும் ஒவ்வொரு பீலிங் மாதிரி, ஒவ்வொரு கலருக்கும் ஒரு பீலிங் உண்டாம். இப்படி ஒவ்வொரு கலரை பத்தியும் சில தகவல்களை எடுத்துவிட்டார். அவைகளை உங்களோடு பகிர்ந்துக்கொள்கிறேன்.

வெள்ளை:
பரிசுத்தம், நடுநிலைமை இவைகளை குறிக்கும் நிறம். வெறுமனே வெள்ளை மாத்திரம் அடித்தால் சிறப்பாக இருக்காது எனவே வெள்ளையுடன் சிகப்பு அல்லது நீல காம்பினேஷன் அடிக்கலாம். வெள்ளை கலரில் உள்ள நன்மை என்னவென்றால் இவை வெளிச்சத்தை நன்கு பிரதிபலிக்கும். ஆனால் அதே சமயம் அழுக்கு ஏதாவது ஏற்பட்டால் அப்பட்டமாக காட்டிக்கொடுக்கும்.

கிரே (Gray): (இதை தமிழில் எப்படி சொல்லுவதேன்று ஹரி பெயிண்டருக்கே தெரியவில்லை. கலரை காட்டித்தான் என்னிடம் விளக்கினார். யாருக்காவது தெரிந்தால் சொல்லுங்கள்)
நிறைய பேர் இந்த கலரை தான் கேட்டு வாங்கி அடிக்கிறார்கள். வீட்டுக்கு ஒரு கம்பீரமான தோற்றத்தை கொடுக்கக்கூடிய நிறம். க்ரே கலரிலேயே பல்வேறு வகைகள் இருப்பதாக தெரிகிறது.

நீலம்:
அமைதி மற்றும் குளிர்ச்சியை குறிக்கும் நிறம். ரொம்பவும் சுவாரஸ்யமான விஷயம் என்னவென்றால் பெட்ரூமுக்கு நீலக்கலர் பெயின்ட் அடித்தால் அந்த மாதிரி விஷயங்களுக்கு நல்ல மூடை ஏற்படுத்தி கொடுக்குமாம். (எனக்கு எதுவும் தெரியாதுங்க... அவர் தான் சொன்னார்...) வெள்ளை மற்றும் பழுப்பு நிறங்களோடு காம்பினேஷன் கலக்கலாக இருக்கும்.

மஞ்சள்:
மகிழ்ச்சி மற்றும் நம்பிக்கையை குறிக்கும் நிறம். இவ்வித நிறங்கள் மனதிற்குள் மகிழ்ச்சியை ஏற்படுத்தும். சமையல் அறைக்கு அடிக்கும்போது நன்றாக பொருந்தும். வெளிர் மஞ்சளாக அடித்துவிட வேண்டாம் அது சோம்பலை ஏற்படுத்து நிறம். சூரியகாந்தி பூவின் மஞ்சலே சரியான தேர்வு.

சிகப்பு:
வறுமையின் நிறம் சிகப்பு. இது வீட்டுக்கு பெயின்ட் அடிக்கும்போது பொருந்தாது. ஹரி பெயிண்டரின் விதிகளின்படி கொண்டாட்டத்தின் நிறமே சிகப்பு. தர்பூசணி பழத்தின் நிறமே இதற்கு உதாரணம்.

பச்சை:
இயற்கையையும் ஆரோக்கியத்தையும் குறிக்கும் நிறம். பச்சை என்றதும் ராமராஜன் கலரை போல பளீர் பச்சையை தேர்ந்தெடுக்க வேண்டாம். மிதமான பச்சை இதமான பச்சை. ஹாலுக்கு அடிக்க உகந்த நிறம் இதுதான்.

 
கறுப்பு:
எதிர்மறையான எண்ணங்களை கொடுக்கக்கூடிய நிறம் என்று கருதப்படுவதால் யாரும் பயன்படுத்துவதில்லை. இருப்பினும் எக்கச்சக்கமாக மாத்தி யோசிப்பவர்கள் முயற்சி செய்யலாம்.

வடிவேலுவிடம் பெட்டிக்கடைக்கார பெண்மணி கேட்டது போல கலரில் ஆம்பிளைக்கலர் பொம்பளைக்கலர் இருக்கிறதாம்.

சாக்லேட் பிரவுன் (ஆம்பளை கலர்):
ஒரு ஆணுடைய அறையை (ஆணுறை இல்லை) அலங்கரிக்க சரியான நிறம் இதுவே. உற்சாகத்தையும் உத்வேகத்தையும் கொடுக்கக்கூடிய நிறம்.

பிங்க் (பொம்பளை கலர்):
எல்லோருக்கும் தெரிந்ததே. பெண்களுக்கு பிடித்த நிறம் பிங்க். இதே போல லாவண்டர் நிறமும் பெண்களுக்கு பிடித்தமான கலரே.

பெங் சூயி கலர்கள்:
என்னடா இவன் கெட்ட வார்த்தைல என்னமோ சொல்றான்னு டரியல் ஆகாதீங்க. எனக்கு வாஸ்துவில் நம்பிக்கை இல்லை. ஹரி பெயிண்டருக்கும்தான். ஆனாலும் பெங் சூயி எனப்படும் சீன வாஸ்து நிறங்கள் மனிதர்களின் மனநிலைக்கு தகுந்தபடி சில நிறங்களை வைத்திருக்கிறார்கள். அவர்களின் கூற்றுப்படி வெள்ளை, நீலம், பச்சை போன்ற நிறங்கள் மன அமைதியை கொடுக்குமாம். அதே போல மஞ்சள், ஆரஞ்சு போன்ற நிறங்கள் உற்சாகத்தை கொடுக்குமாம்.

கிரியேட்டிவிட்டி:
வண்ணங்கள் மட்டும் வீட்டின் அழகை நிர்ணயித்து விடாது. மேலும் சில டிங்கரிங் வேலைகள் அவசியம்.

-          அதாவது வீட்டிற்கு அடிக்கும் வன்னங்களுக்கு ஏற்றபடி சாமான் செட்டெல்லாம் இருந்தா டக்கராக இருக்கும். ஆனா இதெல்லாம் நடக்குற காரியமா.
-          ஓவியங்கள் வரைவது: அதாவது குழந்தைகள் அறையில் கார்டூன் அல்லது விலங்குகள். சமையல் அறையில் பழங்கள் நிறைந்த கூடை. இதுபோல வரையலாம். கழிவறையில் என்ன வரைவது என்று கேட்டுவிடாதீர்கள்.
-          ப்ளைன் சட்டை போடுவதைக் காட்டிலும் கொடு போட்ட சட்டை நன்றாக இருக்குமல்லவா. அதுபோல தான் வீட்டிற்கு இரு வண்ணங்களால் ஆன Stripes அடிக்கலாம்.
-          திரைச்சீலைகள் ஒரு வீட்டை மென்மேலும் மெருகேற்றும். வீட்டின் பெயின்ட் காலருக்கு ஏற்றபடி திரைச்சீலைகளை அமையுங்கள்.

நம்ம ஹரிபெயிண்டர் சொன்னது கலர்புல்லா இருந்ததா. இன்னும் பெயிண்டின் வகைகள் அப்படின்னு ஏதேதோ சொல்லி மொக்கையை போட்டார். நான்தான் வர்ற கொஞ்ச பெரும் ஓடிடப்போறாங்கன்னு சொல்லி அவரை பத்தி விட்டேன்.
என்றும் அன்புடன்,
N.R.PRABHAKARAN