“Make sure they are master marketers.”
That really got me thinking about people in my networks who have a great brand, credentials and credibility, degrees and accomplishments–but aren’t engaged in their own self-marketing and promotion. They are not taking the lead on branding themselves through online communities, email marketing or at least a Facebook page.
In today’s business paradigm, combining the two worlds (in-person and online) and all of the platforms that afford us free access to people all over the world is a must. With so many solopreneurs, businesses of one, consultants, authors and trainers out there, being a master marketer is about the most important skill you can have in your toolbox as a businessperson today.
Here are 13 tools I have used to become a “master marketer.” These are proven ways to your build brand awareness and credibility and grow your relationships with your personal and professional communities.
- LinkedIn is the professional platform with unparalleled potential to introduce yourself to and interact with top people in your field or related fields.
- Facebook is the most diverse platform for engagement and interactivity.
- Twitter can be a “real time” communication tool.
- Blogging is the best way to build Klout and authority in your area of expertise.
- Email marketing can help you grow relationships with your permission-based community.
- Article writing, either on your own blog or for other key blogs and websites, builds your credibility.
- Texting used properly can also be a “real time” marketing tool.
- Video is the best way to show people your vibe, personality and how you present yourself.
- Workshops brand you as an expert in your field and also give you a platform to present yourself.
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