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Tuesday, November 15, 2011

IMPORTANT START-UP ADVICE FROM FACEBOOK CEO





Beginning a start-up is no easy task. Don’t find yourself reinventing the wheel. Take advice from those on top. Mark Zuckerberg, Facebook CEO, shares some thoughts on getting into the business. Get his tips here!
INC reports…
Think you need to be in Silicon Valley to get your company off the ground? Mark Zuckerberg suggests it depends on how green you are.
“If I were starting now, I’d do it very differently—but I knew nothing back then,” he said in aninterview at Y Combinator’s Startup School. “You get this feeling when you’re out here that you kind of have to be in Silicon Valley. There’s all these great engineers out here, there’s great universities, there’s a lot of great VCs, you can get people to help you set up a company well… you can rent data center space—all this stuff.”
He added: “It’s not the only place to be, I think…Honestly, if I were starting now, I just would have stayed in Boston.”
At the same time, Zuckerberg, now 27, acknowledged that Facebook would not be what it is today if he had not moved West.
“I knew nothing, so I had to be out here. Facebook would not have worked had I stayed in Boston,” he said. “If you’re a beginner and you don’t know anything about this stuff, it’s actually an excellent place to be because a lot of the stuff that you wouldn’t understand how to do on your own, like I didn’t, I could just get help from a lot of other people.”
Some other thoughts from Zuckerberg:
On selling a company: “If you go through some big corporate change, it’s just not going to be the same,” he said, referring to the rejected Yahoo bid in 2006. “If we sold to Yahoo, they would have done something different, if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.”
Get the entire interview at INC!

WHAT ALL BUSINESS LEADERS SHOULD KNOW




Proper leadership is key to running a successful business. All business leaders should have specific attributes and skill sets to gain the respect of employees and manage effectively. If you are a business leader or looking to become one the advice from this article is invaluable.
Business Week recommends…
Business leaders often suffer from what I call “moral overconfidence,” or an inflated sense of their strength of character. So moral humility may be the most important thing we can teach them. Many people view “character” as an immutable trait formed during childhood and adolescence. I believe character development is similar to the development of knowledge or wisdom—it’s a lifelong process.
Most businesses, most of the time, do what they’re supposed to do. They provide value to customers, create jobs, and are responsible members of their communities. Unfortunately, we also see spectacular failures in business responsibility. During the dot-com boom, intelligent people concluded that it was logical for companies to be worth hundreds of times projected earnings with little prospect for profitability. Enron executives were aided by lawyers, accountants, bankers, and analysts. The mortgage mess was created in no small measure by bankers and builders betting real estate prices would always go up and that it didn’t matter that people were borrowing money they could never repay.
Too many people simply set aside common sense, good judgment, and sound ethics. They could explain risk calculation models, but they either couldn’t see or ignored the fundamental risks they were taking. These people focused on the short-term opportunity to boost profit and stock prices without asking whether that opportunity might destroy long-term value by ruining companies and lives and undermining confidence in our economic system.
When I attended the Sloan School at MIT, one of the most valuable courses I took was called “Readings in Power and Responsibility.” We read literature, not business cases. These works were about power, not simply as an achievement but as an obligation to serve a greater good. We learned that the responsible exercise of power requires balancing constituents and considerations.
Business schools should teach that “going along to get along” can have disastrous consequences. They should teach CEOs to produce long-term, sustainable shareholder value by balancing the needs of customers, employees, communities, and financial backers.
Get the entire story at Business Week!

Rising Air Pollution Worsens Drought, Flooding, New Study Finds


New research finds that increases in air pollution and other particulate matter in the atmosphere can strongly affect cloud development in ways that reduce precipitation in dry regions or seasons, while increasing rain, snowfall and the intensity of severe storms in wet regions or seasons. (Credit: Image courtesy of University of Maryland)

Science Daily — Increases in air pollution and other particulate matter in the atmosphere can strongly affect cloud development in ways that reduce precipitation in dry regions or seasons, while increasing rain, snowfall and the intensity of severe storms in wet regions or seasons, says a new study by a University of Maryland-led team of researchers.

"Using a 10-year dataset of extensive atmosphere measurements from the U.S. Southern Great Plains research facility in Oklahoma [run by the Department of Energy's Atmospheric Radiation Measurement program] -- we have uncovered, for the first time, the long-term, net impact of aerosols on cloud height and thickness, and the resultant changes in precipitation frequency and intensity," says Zhanqing Li, a professor of atmospheric and oceanic science at Maryland and lead author of the study.The research provides the first clear evidence of how aerosols -- soot, dust and other small particles in the atmosphere -- can affect weather and climate; and the findings have important implications for the availability, management and use of water resources in regions across the United States and around the world, say the researchers and other scientists.
The study found that under very dirty conditions, the mean cloud height of deep convective clouds is more than twice the mean height under crystal clean air conditions. "The probability of heavy rain is virtually doubled from clean to dirty conditions, while the chance of light rain is reduced by 50 percent," says Maryland's Li, who is also affiliated with Beijing Normal University.
The scientists obtained additional support for these findings with matching results obtained using a cloud-resolving computer model. The study by Li and co-authors Feng Niu and Yanni Ding, also of the University of Maryland; Jiwen Fan of Pacific Northwest National Laboratory; Yangang Liu of Brookhaven National Laboratory, Upton, NY; and Daniel Rosenfeld of the Hebrew University of Jerusalem, is published in the Nov. 13 issue of Nature Geoscience.
"These new findings of long-term impacts, which we made using regional ground measurements, also are consistent with the findings we obtained from an analysis of NASA's global satellite products in a separate study. Together, they attest to the needs of tackling both climate and environmental changes that matter so much to our daily life," says Li.
"Our findings have significant policy implications for sustainable development and water resources, especially for those developing regions susceptible to extreme events such as drought and flood. Increases in manufacturing, building of power plants and other industrial developments, together with urbanization, are often accompanied with increases in pollution whose adverse impacts on weather and climate, as revealed in this study, can undercut economic gains," he stresses.
Tony Busalacchi, chair of the Joint Scientific Committee, World Climate Research Program notes the significance of the new findings. "Understanding interactions across clouds, aerosols, and precipitation is one of the grand challenges for climate research in the decade ahead, as identified in a recent major world climate conference. Findings of this study represent a significant advance in our understanding of such processes with significant implications for both climate science and sustainable development," says Busalacchi, who also is professor and director of the University of Maryland Earth System Science Interdisciplinary Center.
"We have known for a long time that aerosols impact both the heating and phase changes [condensing, freezing] of clouds and can either inhibit or intensify clouds and precipitation," says Russell Dickerson, a professor of atmospheric and oceanic science at Maryland. "What we have not been able to determine, until now, is the net effect. This study by Li and his colleagues shows that fine particulate matter, mostly from air pollution, impedes gentle rains while exacerbating severe storms. It adds urgency to the need to control sulfur, nitrogen, and hydrocarbon emissions."
According to climate scientist Steve Ghan of the Pacific Northwest National Laboratory, "This work confirms what previous cloud modeling studies had suggested, that although clouds are influenced by many factors, increasing aerosols enhance the variability of precipitation, suppressing it when precipitation is light and intensifying it when it is strong. This complex influence is completely missing from climate models, casting doubt on their ability to simulate the response of precipitation to changes in aerosol pollution."
Aerosol Science
Aerosols are tiny solid particles or liquid particles suspended in air. They include soot, dust and sulfate particles, and are what we commonly think of when we talk about air pollution. Aerosols come, for example, from the combustion of fossil fuels, industrial and agricultural processes, and the accidental or deliberate burning of fields and forests. They can be hazardous to both human health and the environment.
Aerosol particles also affect the Earth's surface temperature by either reflecting light back into space, thus reducing solar radiation at Earth's surface, or absorbing solar radiation, thus heating the atmosphere. This variable cooling and heating is, in part, how aerosols modify atmospheric stability that dictates atmospheric vertical motion and cloud formation. Aerosols also affect cloud microphysics because the serve as nuclei around which water droplets or ice particles form. Both processes can affect cloud properties and rainfall. Different processes may work in harmony or offset each other, leading to a complex yet inconclusive interpretation of their long-term net effect.
"When the air rises the water vapor condenses on aerosol particles to form cloud drops," says Daniel Rosenfeld, a co-author of the Nature Geoscience article. "In cleaner air the cloud drops are larger due to fewer drops and have better chances of colliding to form large rain drops. In polluted air more and smaller drops are formed. They float in the air and are slow to coalesce into rain drops. With small amount of moisture most cloud drops never become large enough for efficient precipitation, and hence rainfall is reduced. The rain that is withheld in moist polluted deep clouds freezes at higher altitudes to form ice crystals or even hail. The energy released by freezing, fuels the clouds to grow taller and create larger ice particles that produce more intense precipitation. This explains why air pollution can exacerbate both drought and flood. This may partially explain his finding of another study that there are more severe convective storms during summer in the eastern United State, which is generally more polluted than the rest of the country."
Greenhouse gases and aerosol particles are two major agents dictating climate change. The mechanisms of climate warming impacts of increased greenhouse gases are clear (they prevent solar energy that has been absorbed by the earth's surface from being radiated as heat back into space), but the climate effects of increased aerosols are much less certain due to many competing effects outlined above. Until now, studies of the long-term effects of aerosols on climate change have been largely lacking and inconclusive because their mechanisms are much more sophisticated, variable, and tangled with meteorology.
"This study demonstrates the importance and value of keeping a long record of continuous and comprehensive measurements such as the highly instrumented (ARM) sites run by the Department of Energy's Office of Science, including the Southern Great Plains site, to identify and quantify important roles of aerosols in climate processes. While the mechanisms for some of these effects remain uncertain, the well-defined relationships discovered here clearly demonstrate the significance of the effects. Developing this understanding to represent the controlling processes in models remains a future challenge, but this study clearly points in important directions," says Stephen E. Schwartz, a scientist at Brookhaven National Laboratory.
Support for this research was provided by the Department of Energy, NASA, the National Science Foundation and the Chinese Ministry of Science and Technology.
The work adds to and builds on a great deal of other research about air pollution and climate change by University of Maryland researchers in the university's Earth System Sciences Interdisciplinary Center and its Department of Atmospheric and Oceanic Science, and at the DOE national labs.
UMD A Leader in Climate Science and Information
Over the past two decades, the University of Maryland has developed major partnerships with state and federal agencies and fostered research in areas critical to understanding and responding to climate change, including atmospheric and earth science, satellite remote sensing, climate modeling, and energy and insurance research and policy. The UMD Earth System Sciences Interdisciplinary Center's existing cooperative agreement with the NASA/Goddard Space Flight Center and the Cooperative Institute for Climate and Satellites (joint with the National Oceanic and Atmospheric Administration, (NOAA), are two of these partnerships. A third is the Joint Global Change Research Institute (with the Department of Energy). These units are working to help understand climate change, its impacts, and the scientific, technological, economic and public policy challenges it poses.
University efforts to provide the user-driven information and the regional and shorter-term climate forecasts needed by government, business and private citizens are led by UMD's CIRUN (Climate Information: Responding to User Needs) Office, which is creating partnerships among climate scientists; experts from other disciplines such as agriculture, engineering, public health, and risk management; companies which deliver specialized information; and decision makers in the private and public sectors.

Giving up driving ‘not all bad’



THE AUSTRALIAN NATIONAL UNIVERSITY   

dszc_-_senior_woman_wheel
Almost 1.5 million of Australia’s 21 million people are between the ages of 65 and 74 years, the ages at which the majority of drivers are known to quit driving.
Image: dszc/iStockphoto
Older people who give up driving report positive life impacts and say it’s not all doom and gloom, according to new research by PhD student Sarah Walker from The Australian National University.

The study looked at the lived experiences of nearly 40 volunteers above retirement age who had ceased driving. Ms Walker said previous research had only associated the change with negative effects.

“Other studies have shown that giving up driving can lead to poorer physical health, increased risk of mortality, depressive symptoms and emotional distress,” she said.

“But little is known about people’s actual experiences, the cognitive coping strategies used to deal with these detrimental and often distressing consequences, or the positive impacts of quitting driving.

“My study looked at filling these gaps and it produced some interesting results. In some cases, individuals felt relief at no longer having to drive, personal growth through adversity and learning acceptance, and monetary savings.

“Most individuals made lifestyle changes to adapt to life without a car, for example, using other ways of getting around, shopping closer to home or on a bus route, and finding new activities.”

Ms Walker said driving was important for many people to feel freedom and independence.

“Abruptly stopping driving can mean there has been no choice in the matter, however, this is not necessarily a barrier to adapting to the changes or accepting life without a car,” she said.

“A number of factors like having relatives or friends who drive, accessible shops and services, a planned or staged decline in driving, or having a say in the decision to quit can mean fewer negative impacts. A study in this area is underway.”

Almost 1.5 million of Australia’s 21 million people are between the ages of 65 and 74 years, the ages at which the majority of drivers are known to quit driving.

“The difference between how long people are thought to live and how long they are expected to keep driving means that on average, 70 to 74 year-olds can expect to live for about 7 to 10 years without being able to drive a car,” Ms Walker said.

“Further research in this area is vital in dealing with the health of Australia’s aging population.”
Editor's Note: Original news release can be found here.

Food, clothes ‘biggest footprint’



THE UNIVERSITY OF MELBOURNE   
aristotoo_-_water_tap
"Clothing, food and electricity are the three biggest culprits for a household’s high water usage."
Image: aristotoo/iStockphoto
Australians have been working hard to cut down their household’s daily water consumption, however a new study in the latest edition of Building Research & Information reveals that clothing, food and electricity are the three biggest culprits for a household’s high water usage.

The study’s author, Dr Robert Crawford from the University of Melbourne said people were very aware of using water efficient appliances, having shorter showers and not leaving taps running, but the invisible, behind the scenes water usage involved with creating the electricity and other goods and services consumed by our households, was far more significant and alarming. 

“In order to produce any item, from a pair of jeans to a toaster, water is required to obtain raw materials, in the manufacturing process, in transportation and to sell the item. Every item or service purchased by a household has a long line of resources and water usage,” Dr Crawford said.

The indirect, or embodied, water usage of an entire household over 50 years - which includes the construction and maintenance of the house, all belongings, food, clothing and other consumable items, financial services, cars and holidays – is equivalent to filling 54 Olympic swimming pools. This represents 94% of a household’s water footprint.

In contrast, the direct water used by households – for drinking, washing, showering, watering, cooking and cleaning – is equivalent to only 4 Olympic swimming pools, or 6% of the household’s water demand over 50 years.

“We don’t tend to think about the resources that have gone into making the products that we purchase on an everyday basis. The more clothes we buy, the more food we eat, the more water we consume, Dr Crawford said.

“While of course it’s important for households to continue to reduce direct water usage, choosing to buy second hand clothing and furniture, minimizing food wastage and cutting down on electricity use will have a much greater impact on reducing a household’s water footprint. 

“Many people upgrade dishwashers and washing machines to save water, however it is important to also think about the water involved with producing these items. Sometimes this water demand may outweigh the potential water savings.

“Another important aspect in reducing a household’s water footprint, is building smaller and longer-lasting housing. This means we need less furniture to fill them and less energy to run them. 

“A more holistic approach to water conservation is going to be necessary in order to ensure the sustainable use of available water resources within Australian cities.”

To read the article, refer to: http://www.tandfonline.com/doi/abs/10.1080/09613218.2011.584212
Editor's Note: Original news release can be found here.

மர்மக்கலை எனப்படும் வர்மக்கலை:



மருத்துவக் கலையாகவும்தற்காப்புக் கலையாகவும் விளங்குகின்றது வர்மக்கலை என்று கேள்விப் பட்டிருக்கின்றோம். நவீன மருத்துவ உலகில் இதனைப் பற்றியும்ஆரய்ச்சிகள் நடைபெற்று வருகின்றன. சித்த மருத்துவம் தவிர ஆயுர்வேத மருத்துவத்திலும் வர்மங்கள் பற்றிய நூல்கள் காணக்கிடைக்கின்றன. இதற்கான பயிற்சியும்சில வர்மக்கலை நிபுணர்களால் தற்சமயம் வகுப்புக்கள் நடத்தப் பட்டு சான்றிதழ்கள் வழங்கப்படுகின்றன. இதனைப் பற்றி பலகுறிப்புக்கள் சித்தர்களால் வழங்கப்பட்டுள்ளது. இக்கலையை அகத்திய மாமுனி என்னும் சித்தர்உருவாக்கியதாக செய்திகளும்,குறிப்புக்களும் கூறுகின்றன. இந்த வர்மக்கலை பற்றி சித்தர்கள் பலர் கூறியிருந்தாலும், அகத்தியர் அருளிய "ஓடிவுமுறிவுசாரி" என்ற நூலே மிக முக்கியமானதாகக் கருதப்படுகின்றது.
நமது உடல் நரம்பு மண்டலங்களால் பின்னி பிணைக்கப்பட்டுள்ளது என்பதனை நாமறிவோம். இந்த மனித உடலில் உள்ள நரம்புமண்டலங்களில் 108 உயிர்நிலைகள் உள்ளதென அகத்தியரின் குறிப்புக்களில் அறியப்பட்டுள்ளது. அவைகளின் தொகுப்பு:-
தலைப்பகுதி................................37 வர்மநிலைகள்.நெஞ்சுப்பகுதி.............................13 வர்ம நிலைகள்.
உடலின் முன்பகுதியில்........15 வர்ம நிலைகள்.  முதுகுப் பகுதியில்...................10 வர்ம நிலைகள்.
கைகளின் முன்பகுதியில்....09 வர்ம நிலைகள்.
கைகளின் பின்பகுதியில்.....08 வர்ம நிலைகள்.
கால்களின் முன்பகுதியில்.19 வர்ம நிலைகள்.
கால்களின் பின்பகுதியில்...13 வர்ம நிலைகள்.
கீழ்முதுகுப் பகுதியில்............08 வர்ம நிலைகள்.   
இந்த உயிர் நிலைகளை முறையாகக் கையாளுவதன் மூலம் உடலை வலிமையாக்கவும்,வலுவிழக்கச் செய்யவும் முடியும். இவ்வாறு மிக நுட்பமாக கையாளும் இந்த கலையே வர்மக்கலை எனப்படுகிறது. இக்கலையை நான்குபிரிவுகளாக படுவர்மம்தொடுவர்மம்,தட்டுவர்மம்நோக்குவர்மம் என பகுத்துள்ளனர்.
படுவர்மம்:- படுவர்மம் என்ற பிரிவு மிகவும் அபாயகரமானது என்றும்,இந்த படுவர்மத்தில் ஏற்படும் தாக்குதலுக்கு  ள்ளாகும் நபர்கள் உயிரிழக்கும் வாய்ப்பு அதிகம். உடனடியாக மயக்கமும்வாய் பிளந்துநாக்கு வெளியே தள்ளி நுரைத் தள்ளும். அடிபட்ட இடம் மிகவும்குளிர்ச்சியாகக் காணப்படும். மிகுந்த பயிற்சியுள்ள ஒருவரால் மட்டுமே இதனை செய்திட முடியும்.
தொடுவர்மம்:- படு வர்மம் போல பலமாகத் தாக்கப் படுவதன் மூலமே ஏற்படுகின்றது. இருப்பினும் படுவர்மம் போல அத்தனை ஆபத்தானதாக இருக்காது. எளிதில் குணப்படுத்த இயலும்.
தட்டுவர்மம்:- ஒரே ஒரு விரலை மட்டும் பயன்படுத்தி தாக்கப்படுபவரின் உடலில் வலி ஏற்படாதவாறு மிகமிக லேசாகத் தட்டுவதன் மூலம் பாதிப்புக்களை ஏற்படுத்துவதே தட்டுவர்மம் ஆகும்.
நோக்கு வர்மம்:- வர்மக்கலை நிபுணர் தனது பார்வையை ஒரே இடத்தில் பாய்ச்சி அதன்மூலம் விளைவுகளை உண்டாக்குவதே நோக்குவர்மமாகும். இந்த வர்மமுரையும் ஆபத்தானது என்று குறிப்பிடும் அகத்திய மாமுனிவர்நோக்குவர்மா முறையில்தேர்ச்சி அடைந்தவர்களுக்கு நிகரானவர்கள் எவரும் உலகில் இருக்கமாட்டார்கள் என்கிறார்.
உயிர் நிலைகளில் ஏற்படும் பிசகல்முறிவுகள்அடிகள் போன்றவை பற்றியும்அவற்றால் அடையும் பாதிப்புக்களையும்அவற்றின் அறிகுறிகளையும் இவற்றை நிவர்த்திக்க தேவையான சிகிச்சை பற்றியும் தனது நூலில் அகத்தியர் குறிப்பிட்டிருக்கின்றார். சில உயிர் நிலைகளில் ஏற்படும் பாதிப்புக்களுக்கு சிகிச்சைகள் இல்லையென்றே குறிப்பிடுகிறார். மேலும் இந்த சிகிட்சைகளுக்குத்தேவையான மருந்த்கலான கசாயம்தைலம்சூரணம்மெழுகு போன்றவைகளைத் தயாரிக்கும் முறைகளையும்பயன்படுத்தும் முறைகளையும் இந்த நூலில் விளக்கப்பட்டிருக்கின்றது.  
இக்கலையை பயில அடிப்படையான தகுதிகள் சிலவற்றை தனது நூலில் அகத்தியர் குறிப்பிட்டுள்ளார்.
எதையும் எளிதில் புரிந்து கொள்ளும் நுண்ணறிவும்சேவை மனப்பாங்கும்நிதானமும்பதட்டமோ கோபப்படும்தன்மை அற்றவனாக இருத்தலே அடிப்படைத் தகுதியாகக் கூறுகின்றார். மேலும் எதிரிகளைத் தாக்கும் நோக்கத்துடன் கற்காமல்மக்களின் நோய் நொடிகளைக் குணப்படுத்துவதையே முதன்மையாகக் கொண்டுபயிலவேண்டும்.
இவர்கள் தங்களின் உயிருக்கு ஆபத்து நேரும் தருனமன்றிவேறு எந்த நேரத்திலும் மற்றவர்கள் மீது இதனை பிரயோகிக்கக் கூடாது. அப்படியான சந்தர்ப்பத்தில் கூட,எதிரியின் உயிருக்கு எவ்வித ஆபத்தும் ஏற்படாத வண்ணம்எதிரியைத் தாக்கி வீழ்த்த வேண்டும் என்றும் குறிப்பிடுகிறார். தேர்ந்த வர்மக்கலை நிபுணன் ஒருவன் எத்தகைய பலசாளியையும் ஒன்றிரண்டு தாக்குதலிலேயே எதிரியை நிலை குலைய வைத்து வீழ்த்தி விடமுடியும். குறிப்பிட்ட சில வர்மபுள்ளிகளைத் தாக்குவதன் மூலம்எதிரியின் மரண தினத்தைக் கூட நிர்ணயிக்க முடியும். அத்தகைய மரணம் மிகவும் கொடியதும்வலி மிகுந்ததுமாக இருக்கும் என்று குறிப்பிடுகின்றார்.
சித்த மருத்துவத்தில் இதனை உள்ளடக்கி மருத்துவங்கள் செய்யப்படுகின்றன. தற்காப்புக் கலையாக உருவான இந்த கலை,காலப்போக்கில் மருத்துவ சிகிச்சைக்கும் மேற்கொள்ளப்பட்டது. வர்மக்கலைஇதனை மர்மக்கலை என்றும் 'நரம்படிஎன்றும் கூறுகின்றனர்.
வர்மக்கலையில் தேர்ந்த வைத்தியர்கள் மிகச் சிலரே தற்காலத்தில் நம்மிடையே இருக்கின்றார்கள். இவர்களும் பெரிதான அளவில் வெளியில் தெரியாமல் தங்களை நாடி வருவோருக்கு மட்டும் வைத்தியம் செய்திடும் இயல்பினராக உள்ளனர். குருமுகமாக இந்த வித்தையைக் கற்றுக்கொண்ட எவரும் விளம்பர வெளிச்சத்திற்குவிருப்பம் கொள்வதில்லை என்பது அறிந்ததே. இக்கலை  உடலை வலிமையாக்கவும்வலுவிழந்து செயலற்றுப் போகவும் வைக்கும் மிக நுட்பமான கலையாகும்.   
http://varmam.org/workshops/workshopschedule.php   மேலதிக தகவல்களுக்கும் பயிற்றுவிக்கும் தொடர்புக்கும் காண்க:  இனிய நண்பர்கள் அறிந்து கொள்ள வேண்டி.. அன்புடன் கே எம் தர்மா....

Psychologists increase understanding of how the brain perceives shades of gray







Vision is amazing because it seems so mundane. Peoples’ eyes, nerves and brains translate light into electrochemical signals and then into an experience of the world around them. A close look at the physics of just the first part of this process shows that even seemingly simple tasks, like keeping a stable perception of an object’s color in different lighting conditions or distinguishing black and white objects, is, in fact, very challenging.
University of Pennsylvania psychologists, by way of a novel experiment, have now provided new insight into how the brain tackles this problem.
The research was conducted by professor David H. Brainard and post-doctoral fellow Ana Radonjić, both of the Department of Psychology in Penn’s School of Arts and Sciences. They collaborated with Sarah R. Allred and Alan L. Gilchrist of Rutgers University’s Department of Psychology.
Their research will be published in the journal Current Biology.
The process of seeing an object begins when light reflected off that object hits the light-sensitive structures in the eye. In terms of color shade, the perception of an object’s lightness depends on the object’s reflectance. Objects that appear lighter reflect a larger percentage of light than those that appear darker; a white sheet of paper might reflect 90 percent of the light that hits it, while a black sheet of paper might only reflect 3 percent.
Interestingly, due to differences in illumination across a scene, the intensity of the light that comes from a surface to an observer’s eye does not tell the observer about the surface’s lightness. Although it might seem counterintuitive, a black sheet of paper in direct sunlight might reflect thousands of times more light into a person’s eyes than a white object in the shade. To determine the shade of gray of a paper, the brain must therefore do more than measure the absolute intensity of light entering the eye.
“The amazing fact about our brains is that they deliver a perception of objects that is stable over the huge range of light that gets to our eyes. We want to know how the brain takes the amount of light that gets to the eye and turns it into a perception that depends on the object rather than on that total amount of light,” Brainard said. “If the brain couldn’t do that, objects wouldn’t have a stable appearance, and it would be a disaster.”
One of the puzzling aspects of this capability is that the range of the reflectance of objects is relatively small, especially compared to the range of light intensities in images coming from the world. In the earlier example, the white paper is only 30 times as reflective as the black paper, but the absolute amount of light that they actually reflect can vary by a much greater degree.
“Within one snapshot, the intensity of light coming of the brightest portion of the image could be a million times greater than that coming from the darkest portion,” Radonjić said. “The question is how does the visual system map the huge range of intensities within a single image onto the much smaller but meaningful range of surface lightnesses.”
Indeed, it is the mismatch of ranges that presents one of the fundamental perceptual challenges for the brain. If it picks the lightest part of an image as “white” and a shade 30 times as dark as “black,” preserving the reflectance range, there could be a tremendous number of shades that are darker still that would be indistinguishable from each other.
One hypothesis is that the brain works around this problem by segmenting the image into separate regions of illumination, thereby reducing the range of luminance it must compare.
“If you can get all of the surfaces to be in the same region of illumination, then the reflectance range and luminance range will match, allowing the visual system to use within-region ratios to estimate surface lightness,” Radonjić said.
To test whether this is indeed the mechanism at work, the researchers decided to push the limits of the visual system. They conducted an experiment where participants viewed images that, similar to real world images, had a very large range of light intensities — as large as 10,000 to 1. Unlike natural images, however, those images did not contain any cues that would allow the visual system to segment them into separate regions of illumination.
To perform the experiment, the research team built a custom high dynamic range display. Participants were then asked to look at a 5×5 checkerboard composed of grayscale squares with random intensities spanning the 10,000 to 1 range. The participants were asked to report what shades of gray a target square looked like by selecting a match from a standardized gray scale.
If the visual system relied only on ratios to determine surface lightness, then the ratio of checkerboard intensities the participants reported should have had the same ratio as that of the black and white samples on the reflectance scale, about 100 to 1. Instead, however, the researchers found that this ratio could be as much as 50 times higher, more than 5,000 to 1.
“We’re pushing this visual system beyond the limit we think it normally has to deal with, and because people can still make discernments in this situation it means that the ratio hypothesis is not the only one that’s at work. Our experiment blows that out of the water,” Brainard said. “What seems to happen instead is that the visual system takes that huge intensity range and maps it gracefully onto grayscale values in a way that preserves one’s ability to discern between shades across high ranges of light intensities.”
While the experiment doesn’t reveal the actual mechanism behind the brain’s ability to reconcile the mismatch in ranges, it does suggest new avenues of vision research in both psychology and biology. Further experiments may show how these discernments are made, why the eyes and brain are able to keep making them even in situations beyond what can be encountered in the real world, and how the phenomena demonstrated in this experiment operate along with other visual mechanisms for images that incorporate more of the richness of the real world.