It’s the weekend and you cannot wait to get out of the city! The only obstacle between you and the freedom of the road is that you do not have a car! There is the option to rent or you could also try out the new hip option Zipcar.
Zipcar is another form of rental car which has quickly distinguished itself from the competition. Its traveling via word of mouth fast and gaining volumes of customers who appreciate the ease and broad availability of the service. Want to know how this company achieved such success? Find out here!
U.S. News Money leaks Zipcar’s formula for success…
Keep it simple. This is a self-service business that requires no face-to-face interaction, so it’s got to be hassle free. To join, customers pay a $25 application fee and choose between an hourly plan and a prepaid driving plan. Within a few days, a Zipcard (which serves as a car door key) arrives in the mail, along with a three-step instruction book explaining how to activate the card, reserve a car, and unlock it.
Invest in technology. It’s often easier to buy technology than to make it. But Zipcar chose the tough road, says chief executive Scott Griffith, because “nothing out there came close to what we wanted to deliver.” The result is a unique system that uses radio frequency identification to lock and unlock the cars, as well as wireless technology to monitor such information as miles driven, battery voltage, and fuel level.
Go where your competition won’t. Zipcar is courting college students, a population that car rental companies have largely ignored because of liability concerns. The idea, says Griffith, is to gain early adopters who will continue using the service when they graduate
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