"Memory is one of the many brain functions that have fascinated generations of neuroscientists. It is a cerebral phenomenon that accompanies us throughout our lives and gives a colorful meaning to our experiences. Good and bad memories shape our personality and our way of interacting with the world. Among the questions brain researchers and many others have long pondered are: How and where are memories born? Who or what is responsible for their creation? Where do they live?
And while the mechanisms involved in encoding, storing and retrieving memories have attracted a great deal of attention, the processes that allocate individual memories to a specific subset of neurons within a complex neural network have not been fully elucidated. Obviously, a memory must be allocated somewhere in the brain and memory allocation is becoming an extremely fascinating field."